Public Health Is For You

I led the creative strategy for Public Health is for You, a bilingual, research-informed campaign designed to uplift the essential role of Nebraska's public health system. Grounded in statewide insights, the campaign was built in collaboration with regional partners to ensure relevance, trust, and adaptability. I developed messaging, branding, and a suite of customizable tools, including print, digital, and video assets that departments could use to share their stories across all 93 counties.